The Top 10 Things You Need to Know about Perception

When you design a website, app, software or product, people interact with it through their perceptual and sensory systems. In this keynote from UX Brighton 2014, behavioral psychologist Susan Weinschenk, author of 100 Things Every Designer Needs To Know About People, argues that if you want a product to be easy to use and engaging, you need to understand the psychology of perception.

Weinschenk shares her top ten research studies on perception, concentrating on vision and hearing. Topics include the role of peripheral versus central vision, the emotional influence of shapes, why seeing and paying attention are not the same thing, and the power of auditory cues.