Vision, Hearing & the Brain

People interact with any website, app, software or product through their perceptual and sensory systems. In this talk from Smashing Conference 2015, behavioral psychologist Susan Weinschenk explains why designers who want easy-to-use, engaging products need to understand the psychology of perception.

Presenting her top ten things you need to know about perception, Weinschenk shares the research studies she considers most important, concentrating on vision and hearing. She covers the role of peripheral versus central vision, the emotional influence of shapes, why seeing and paying attention are not the same thing, and the power of auditory cues.