Illusions of Efficiency in UX
Conference talk at MEX (Mobile User Experience)
· 33 min
In this 2014 talk, Giles Colborne, who founded the UX agency cx partners, challenges preconceived notions about time and efficiency. Drawing on years of leading the agency, he uses a broad range of references to show how users think about speed and latency, which is often not how designers expect.
He goes on to explain the advantages of different methods for tracking these often illogical user reactions and turning them into delightful customer experiences, grounded in the research behind his books on UX.
Perceived speed is shaped by patterns such as input feedback and progress indicators that tell people how far along they are.
What you'll learn
- Preconceived notions about time and efficiency in UX are often wrong
- How users actually think about speed and latency
- Methods for tracking illogical user reactions to time
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More from Giles Colborne
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Giles ColborneDelight and innovation
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