UI Patterns Blog

Article · Mar 01, 2023

Your job as a designer is not design

Your job as a UX designer is not just to create functional designs. It’s to bring value to the user and the business by creating experiences that are meaningful, delightful, and useful. And this involves a lot more than just...

By Anders Toxboe

Feb 21, 2023

The missing link in Design Thinking: Execution

Design thinking has been hailed as a magical process for solving complex problems by bringing together diverse perspectives and applying empathy to...

Jan 02, 2023

Product Managers should do more mock-ups

We often define ourselves by the roles we play and the boundaries of our responsibilities. But is it really a bad thing...

May 27, 2019

Testing: your new competitive advantage

Most can agree that testing is important, yet so few actually test.

May 20, 2019

Lean startup is misunderstood

Don’t go out and build actual stuff.

May 14, 2019

Sell before writing a single line of code

The starting point when launching a new product is too often to ask yourself: What product do we need and what team...

May 13, 2019

When business plans are a waste of time

72% of all new products flop1. In other words: it is most likely that you are working on something nobody wants. Chances...

Apr 17, 2019

Don’t trust agile alone to build successful products

We are all doing high-frequency waterfall. Agile won’t save us

Apr 16, 2019

I wanted to write a book, but ended up with a card deck

One of my life goals is to publish a book about how to build great products. I hope to help others learn...

Apr 11, 2019

Making the Hook Model actionable

Learn exactly what persuasive techniques you need to use to build habit-forming products.