Startup Grind

Startup Grind is a global community for startup founders that runs events around the world. One talk from 2017 is recorded here: How to Build Habit-Forming Products by Nir Eyal.

The talk is filed under habits and behavior change, persuasive design, cognitive psychology and growth hacking. Habit-forming products are ones people return to without needing reminders or advertising, which makes habits a growth question as well as a design one. Triggers, variable rewards and investment loops are among the related patterns in the UI-Patterns.com library.