Nadya Direkova

Nadya Direkova’s focus is speed of innovation. She has run over 100 design sprints to accelerate projects such as Google Self-Driving cars, Project Loon, Maps and Google Ads. She defined the Design Sprint Framework for large-scale innovation and founded Sprint Master Academy, which has trained over 200 senior staff at Google to run design sprints.

In 16 Design Patterns for User Engagement, recorded at GSummit in 2012, Nadya Direkova presents a set of design patterns for engaging users. The talk covers gamification, onboarding and user engagement. Many of the same mechanics are documented in the UI-Patterns.com pattern library.