On Web Typography

A thorough grasp of typography can take a lifetime, but moving beyond the basics is within reach right now. In this talk at Webstock in 2013, Jason Santa Maria, co-founder of A Book Apart and author of On Web Typography, shows how.

He covers how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography affects the act of reading, and how to choose and combine appropriate typefaces from both an aesthetic and a technical point of view.

His argument is that by understanding our design tools and how they relate to the web as a medium, designers can use type in meaningful and powerful ways.