Badass: Making Users Awesome

In this talk at Mind the Product San Francisco 2016, Kathy Sierra, creator of the Head First book series, looks at what makes a product experience magical and extraordinary, and how that differs from a typical product experience. She argues that every experience has the potential to be transformative if it is built the right way.

Kathy focuses on three areas: appreciating the context your product experience lives in, reducing cognitive leaks, and helping users find a state of flow when they use your product in that context. Taken together, the point is to focus on making your users awesome rather than your product.

This version of the video fixes an audio issue in the edition published on Vimeo.