Product strategy in a growing company

“Before you launch a product you design for the behavior you expect. After you launch you design for the behavior you get.” This fast-paced talk at Mind the Product in 2014 focuses purely on product management as it applies in a fast-growing company: how do you maintain product-market fit while everything around you scales up?

Des Traynor, co-founder of the customer communication platform Intercom, puts it this way: “If software is eating the world, then product managers are setting the menu”. He talks about how to create simple yet brilliant products, asks the audience to consider where products come from and how they are made, and argues that a product manager should know where the product starts and where it stops.