99U Conference

The 99U Conference aims to shift the focus from idea generation to idea execution. It brings together productive creative practitioners and researchers to share practical, road-tested insights on how ideas are brought to life.

The recorded talks here, from 2012 to 2014, reflect that focus on making things happen. Jason Fried and Scott Heiferman talk about building businesses that last, and Jason Goldberg argues that you can’t iterate yourself to a business model. Frans Johansson looks at the truth about executing great ideas, while Simon Sinek explains why leaders eat last. On the content side, Jonathan Perelman makes the case that content is king and distribution is queen, and Gary Vaynerchuk discusses how to tell stories in an attention-starved world.

Topics covered include creativity, ideation, productivity, leadership, business strategy, content strategy and storytelling.