Content is King, Distribution is Queen

In this talk from the 99U Conference 2014, Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed, breaks down the tactics and mindsets BuzzFeed uses to stand out on social media and elsewhere, complete with its trademark listicles.

By adopting a social-first mindset and creating content that appeals to emotion, BuzzFeed grew from a small blog into a cultural phenomenon read by tens of millions of people, including the President of the United States. Jonathan’s advice: respect the platform you are using (Twitter is about timelines, Facebook is about emotion), stay positive, and tell a story that is “genuine, authentic, and meaningful.”