Persuasive Profiling

In this 2013 talk at conversions@google, Maurits Kaptein, a researcher focused on statistical methods for personalisation, discusses his work on online persuasion profiling.

He also lifts the lid on some of the tactics used by companies with the most successful websites. The talk sits at the meeting point of persuasive design, big data and conversion optimisation: understanding which persuasion strategies work for which people, and using that knowledge online. The Tailoring pattern describes the idea of adapting persuasion to the individual.