conversions@google

Three talks recorded at conversions@google between 2013 and 2015 are collected here, all centred on conversion optimization.

Craig Sullivan’s 2015 talk The Myths, Lies and Illusions of Cross Device Testing deals with testing across mobile devices and A/B testing. In 2013, Maurits Kaptein presented Persuasive Profiling, which relates to persuasive design and to tailoring persuasion to individual users, and Luke Wroblewski gave One Design to Rule Them All, which addresses responsive web design and interface design across screen sizes. Big data and mobile-device testing are also among the topics.