The Myths, Lies and Illusions of Cross Device Testing

In this talk from conversions@google 2015, Craig Sullivan shares insights, best practices, and do’s and don’ts for A/B testing, based on ten years of experience in the field.

The talk focuses on testing across devices, including mobile, and on the myths, lies and illusions that can creep into that work. It is aimed at anyone running experiments to improve conversion who wants to avoid common mistakes in cross-device testing.