Design for Disaster

In this 2013 talk, Jeff Veen, known for his role at Typekit and a founding partner of Adaptive Path, tells the story of a moment when he sat on a couch in the Typekit offices, staring out of the window, wondering if everything the company had been working towards was about to slip through their fingers.

How that story ends is interesting (spoiler: Typekit kept going strong), and Veen shares lessons on how the team got through it and why they were ready for it. Beyond that, he looks at how you, your team, your clients or your company can cultivate a culture of making amazing things, not just on the next project but on everything you work on for the rest of your career.