Momentum: Crafting a Creative Culture

Jeff Veen, known for his role at Typekit and a founding partner of Adaptive Path, gave this talk at beyond tellerrand in Düsseldorf in 2015. We have arrived in an age of design, he says: design is no longer just a function of the marketing department or tacked on to an engineering process, and designers are increasingly taking leadership positions in the top companies in tech.

That raises the question of how to manage creative teams so they reach their full potential. Veen shares stories from his years of leading product development, both successful and not, to show that investing in culture might be the best competitive edge a company can gain.