Building Successful Teams with Evidence-Based Innovation and Design

You have read The Innovator’s Dilemma, bought into The Lean Startup and are ready to kickstart your company’s product innovation, but you are not sure where to begin. In this 2014 talk, Jeff Gothelf, author of Lean UX, asks what design can teach us about building a collaborative culture, how to structure a successful product design team, how that team should work, and how it should measure success.

Drawing on insights from leading and working with dozens of product and design teams, Jeff offers practical, step-by-step guidance on building and supporting product design innovation in a business. He covers team makeup, process steps, management structure and the corporate infrastructure these teams need to flourish.