Our personalized online persuasion profiles
Conference talk at TED Talks
· 3 min
In this 2012 talk, listed under TED Talks, Maurits Kaptein speaks about personalised online persuasion profiles. Kaptein is one of the founders of PersuasionAPI, a company that provides customers with personalised online experiences, and a researcher at the Aalto School of Economics in Helsinki whose work focuses on statistical methods for personalisation.
The topic sits where behavioural economics, big data and persuasive design meet: the idea that people respond differently to different persuasion strategies, and that online systems can adapt to those differences. Persuasive patterns such as Tailoring, Authority and Social Proof describe the kinds of strategies involved.
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