UX Strategy Means Business

Poor user experiences now become the focus of nationwide attention. Jared Spool, founder of UIE, points to failures such as Apple’s iOS 6 Maps, Healthcare.gov and the demise of Blackberry’s smartphone to show why getting the experience right matters. But how do you make sure your next design doesn’t go down the same road?

In this 2015 talk, Spool argues that teams need to understand how design integrates with their organization’s strategy, so that it supports and enhances that strategy rather than taking away from it. He shows how to integrate user experience strategy with business objectives and explores business models, demonstrating the role a UX strategy plays in adding value to the bottom line.

Spool covers how an expanded notion of content is critical to understanding the value of user experience, how to tailor design strategy to the five priorities every senior executive cares about, and which emerging business model variations for content might suit your business.