Mobile & UX: Inside the Eye of the Perfect Storm

Web application design is expanding rapidly. Designers are expected to create great experiences across a huge range of platforms, from small screens to large displays, and the flood of iPad applications and successful online businesses is showing executives that design matters.

In this 2011 talk, Jared Spool, founder of UIE, asks why this is happening now and where it is going. He shows how four driving forces, market maturity, the emergence of experience, Kano’s model and Sturgeon’s Law, are increasing the visibility and value of design in organisations everywhere.

Spool also describes what the next generation of design teams will look like and how to get there: what happens when the marketplace shifts from features to experience and how to avoid a costly surprise, why the best organisations design for users’ entire experience rather than just their activities, and how to meet basic expectations while integrating delightful components into a design.