Better product definition with Lean UX and Design Thinking

Requirements-driven product definition is a reliable way to launch 100% of the wrong product. In this talk at the Lean IT Summit 2014, Jeff Gothelf, author of Lean UX, explains that the assumptions behind requirements are usually not accurate enough to determine the exact solution those requirements dictate.

Instead, teams should create a series of hypotheses that define potential solutions to their business problem, then work together to learn which hypotheses are keepers and which ideas to kill. Jeff gives an overview of how to apply the ideas behind Lean UX and Design Thinking to project definition and planning.