The complex relationship between data and design in UX
Conference talk at TED Talks
· 11 min
Building a website is equal parts vision and adaptation: responding both to how users navigate the site and to the new goals that emerge in the organisation. In this 2014 talk, listed under TED Talks, Rochelle King, known for leading user experience and design at Spotify and Netflix, explores that balance.
King was challenged with combining Spotify’s mismatched interfaces into a single, harmonious layout. She walks through the process of redesigning a major product and shares best practices for navigating the relationship between designers, data and the people the product is built for.
What you'll learn
- Designing a website is equal parts vision and adaptation
- Responding to how users navigate and to new organisational goals
- How Spotify's mismatched interfaces were combined into one layout
- Best practices for balancing designers, data and the people served
Watch next
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Trine FalbeDesigning web interfaces for kids
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David PogueSimplicity sells
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Aaron WalterBuilding Great Design Teams
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Jim SterneAugmenting UX with Data
More from Rochelle King
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Rochelle KingManaging Conflict
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