A Tour of the Design Process at 37signals

In this talk from Future of Web Design 2010, Ryan Singer, who designs user interfaces and product concepts at Basecamp (formerly 37signals), walks through the steps of creating a web app: modeling, sketching, HTML, Photoshop explorations, and the move from static mockups to live running code.

Each step is illustrated with a real example, including some live sketching and live HTML on stage. Ryan also explains how the team at 37signals thinks about apps, as a stack of different levels that can each be iterated on individually, which gives a practical view of how a small team moved from idea to working interface.