Client centric web design

Web designers like to talk about their user-centric approach, but what about their clients? In this 2012 talk, Paul Boag, author of Digital Adaptation, points out that many web designers resent clients and see them as a barrier to producing great websites. Yet a website must meet the needs of the client as well as the user, and web design is not just about building websites: it is a service to clients.

Paul looks at how to establish a collaborative relationship with clients that produces far better websites than you could build in isolation. He explains why the client’s requirements are even more important than your users’, the benefits of working collaboratively, and how to create a process that encourages collaboration. He also covers ways to educate clients so they can contribute value to a project, how to encourage the best kind of feedback, and what to do when you disagree.