How a Facebook Designer Thinks
Conference talk at Stanford eCorner
· 36 min
Julie Zhuo, who spent over ten years at Facebook and rose from an engineering internship to VP of Product Design, explains in this 2016 talk how the development of new features at Facebook starts with three questions.
What people problem are we solving? How do we know it’s a real problem? And how will we know if we’ve solved it? Zhuo explains how answering those fundamental questions at the outset reveals the most urgent problems to tackle and leads to features that genuinely improve user satisfaction.
The approach is a simple form of validation that any product team can apply before committing to a design.
What you'll learn
- Start every feature with: what people problem are we solving?
- Ask how you know it's a real problem
- Decide up front how you'll know if you've solved it
- Answering these questions early reveals the most urgent problems
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