Building with creative confidence

Building new products is an exercise in navigating ambiguity. How do you know whether you are on track, or whether what you are building is likely to succeed? There is no single right answer.

In this talk from The Next Web Conference 2016, Julie Zhuo, who spent more than ten years at Facebook and rose from an engineering internship to VP of Product Design, shares a three-question framework she uses there to help teams stay focused on what matters while they work through that uncertainty.