How to build your creative confidence

In this 2012 TED talk, David Kelley, founder of the design firm IDEO and a professor at Stanford’s d.school, discusses the divide between “creatives” and “non-creatives.”

Drawing on stories from his career, Kelley explains how people can build the confidence to design things that make a difference in people’s lives. The talk is a short, personal take on creativity from one of the people closely associated with design thinking.