The Critical Importance of Supporting Designer and Developer Creativity

User experience work usually focuses on the people who use a product. In this talk from UX Brighton 2023, themed around creativity and innovation, Elizabeth Churchill turns the lens on the people who make it: designers and developers.

Churchill, who led UX at Google at the time, makes the case that supporting creators’ creativity is critically important, and looks at how the UX discipline can be improved for the creators themselves. She covers improving workflows, communication between designers and developers, and tackling technical debt.

The talk is useful for design leaders, engineering managers and anyone responsible for the tools and processes their teams work with every day.