Guerrilla Design Tactics

Samantha Warren, a design lead at Adobe who previously designed for startups and tech companies such as Twitter, gave this talk at the Design and Content Conference in 2015. It takes a village to design a responsive design system, so how do you convince the village that they need one?

Facilitating change, making innovation happen and fostering a design culture can be hard in any organisation, especially when you are not in a position of authority. As an organisation grows comfortable with its standard ways of working and resists necessary change, designers can end up implementing things they know are wrong.

Warren shows how to use design thinking as an asset to win battles where you are the underdog, and shares persuasive techniques to get everyone on board with design that achieves the organisation’s goals and that you can be proud of.