Mobile First

Conference talk at An Event Apart
· 62 min

More often than not, the mobile experience for a website or web application is designed and built after the PC version is complete. In this talk at An Event Apart in 2012, Luke Wroblewski, co-founder of the Interaction Design Association (IxDA), argues for reversing that order.

He gives three reasons web applications should be designed for mobile first: mobile is exploding, mobile forces you to focus, and mobile extends your capabilities.

The talk was the spark that gave rise to his best-selling book of the same name. The idea that small screens force you to focus on what matters connects to patterns such as progressive disclosure and reduction.

What you'll learn

  • Why mobile is usually designed after the desktop version, and why that's backwards
  • Mobile is exploding
  • Mobile forces you to focus
  • Mobile extends your capabilities
Luke Wroblewski
4 conference talks · See speaker profile

Watch next

Free weekly newsletter

Real UI patterns and design psychology in your inbox

Learn how successful products use UI patterns and behavioral design. One email a week from UI-Patterns.com and Learning Loop.

Subscribe

More talks on Design