Perfectly executing the wrong plan
Conference talk at Google I/O
· 47 min
App developers ask excellent questions about their users. Do people need my app? Can people use my app? Why do people sign up and then not use it? But, argues Tomer Sharon, author of Validating Product Ideas and It’s Our Research, they often answer those questions in invalid and unreliable ways.
In this talk at Google I/O in 2014, Sharon points out how much effort developers put into elegantly structured, refactored code with good unit test coverage in an agile environment, only to see their apps fail. Executing perfectly is no help if the plan itself is wrong.
The talk encourages developers to find valid and reliable ways to answer their most pressing questions, and to validate or invalidate their assumptions on their own, cheaply and quickly, using simple user research techniques. The goal throughout is to build apps people need, want and enjoy.
What you'll learn
- The key questions developers should ask: do people need it, can they use it
- Why good code and agile process don't stop apps from failing
- Answering questions about users in valid and reliable ways
- Validating or invalidating assumptions quickly and cheaply yourself
- Simple user research techniques for building apps people want
Watch next
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Tomer SharonDon't Listen to Users, Sample Their Experience!
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Moishe LettvinWhat I Learned Doing 250 Interviews at Google
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Eric RiesThe Lean Startup
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Nadya Direkova & Daniel Burka & Jake KnappThe design sprint: from Google Ventures to Google
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