3 Ways Good Design Makes you Happy

Conference talk at TED Talks
· 12 min

In this TED talk from 2009, Don Norman, author of The Design of Everyday Things and co-founder of the Nielsen Norman Group, explains how pleasant things work better and how happiness leads to better creativity and better problem-solving.

Norman discusses beauty, fun, pleasure and emotion as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed. The talk is a short introduction to emotional design and why it matters as much as usability.

What you'll learn

  • Why pleasant things work better
  • How happiness leads to better creativity and problem-solving
  • The three emotional cues a well-designed product must hit
Don Norman
2 conference talks · See speaker profile

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