How to Use Empathy to Create Products People Love
Conference talk at Midwest UX
In this talk from Midwest UX 2014, Jon Kolko, founder and director of Austin Center for Design and author of Well-Designed: How to Use Empathy to Create Products People Love, argues that industry disruption is possible by providing deep, meaningful engagement to the people who use your products or services.
That engagement, he says, comes from designing products that seem to have a personality, or even a soul. The talk shows how to achieve this by leveraging design in a product management capacity, and sets out an end-to-end process that uses empathy to create products people love.
What you'll learn
- Industry disruption comes from deep, meaningful engagement with users
- Design products that seem to have a personality
- Leverage design in a product management capacity
- An end-to-end process that uses empathy to create products
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