Content First
Conference talk at An Event Apart
· 58 min
The rules of design engagement are changing, and you may no longer be in control of the user’s visual experience. In this talk from An Event Apart 2013, Jeffrey Zeldman, founder of A List Apart and the design studio Happy Cog, sets out the number one job of every web designer.
He also covers how to persuade clients and bosses not to subject users to dark patterns, why the days of “Best Viewed With…” are finally behind us, and how a mobile or small-screen strategy can help you improve your content, rethink your web experience and put the user first.
What you'll learn
- Why designers may no longer control the user's visual experience
- What the number one job of every web designer is
- How to persuade clients and bosses not to use dark patterns
- How a mobile strategy can improve content and put the user first
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