Designing Emotional Experiences

Why are emotional experiences better ones? In this 2013 talk, Aarron Walter, director of user experience at MailChimp and author of Designing for Emotion, argues that designing a customer experience should be about delivering something remarkable.

He encourages designers to go beyond the basics of functionality, reliability and usability and to design for humans, not machines. That means expressing your brand’s personality and delighting your audience through emotional design. Drawing on the ideas from his book, including case studies and psychological concepts, Aarron offers accessible strategies to help you create a real connection with the people who use your sites and apps, from one person to another.