The Invisible Side of Design
Conference talk at beyond tellerrand
Designers tend to get distracted by the aesthetics of what they create and often pay too little attention to the other, invisible side of their work. In this talk from beyond tellerrand 2012, Vitaly Friedman, editor-in-chief of Smashing Magazine, discusses the significance of purpose, substance and context in design decisions.
He argues for the value of storytelling, content strategy and thorough editorial work, and offers practical examples of, and insights into, the invisible side of design.
What you'll learn
- Why designers should look beyond the aesthetics of their work
- The role of purpose, substance and context in design decisions
- The value of storytelling, content strategy and editorial work
Vitaly Friedman
1 conference talk · See speaker profile
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