Cheat your way with UX
Conference talk at beyond tellerrand
Whether you are building a web site, a mobile app or kickstarting a startup idea, you need to understand your users, your customers, and decipher their needs. Who would be interested? Is there a market? Who is really your target audience?
In this talk from beyond tellerrand 2011, Steph Troeth, a user experience strategist and former startup product lead, explores user experience design tools and activities that help answer those questions. They can help refine objectives, pave the way for decisions, determine the shape of a minimum viable product (MVP), and improve how brand values are translated into voice and design.
What you'll learn
- How to understand your users and start deciphering their needs
- How to work out who your target audience and market really are
- UX tools and activities that help refine objectives and decisions
- How to determine the shape of a minimum viable product
- How to translate brand values into voice and design
Watch next
-
Aaron WalterConnected UX
-
David TravisThe 7 deadly sins of user research
-
Aaron WalterBuilding Great Design Teams
-
Eric RiesThe Lean Startup
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