Reaction
Design Pattern
Alternate titles: Like, Heart.
Problem summary
The user wants to express their emotions in a simple way
Example
▲ At facebook.com, you can express your emotion for posted content in a variety of ways: Liking, loving, Wow'ing, etc.
Usage
- Use when you want to let users rate content without having to worry about the degrees to which they like it.
- Use when you want to provide an easy and informal way for users to provide information about their likes and preferences.
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A collection of 60 User Interface design patterns, presented in a manner easily referenced and used as a brainstorming tool.
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Let users express their immediate emotions in a simple way.
Simplify rating controls by making them binary choices of emotional consent rather than fine-grained ratings of stars or scores. Use reaction activity to discover what content might be more relevant for your users.
Rationale
Eliminating the fine-grain of stars and rating scores, this makes rating things easier for users as well as interpreting them.
User Interface Design Patterns
- Forms
- Explaining the process
- Community driven
- Tabs
- Jumping in hierarchy
- Menus
- Content
- Gestures
- Tables
- Formatting data
- Images
- Search
- Reputation
- Social interactions
- Shopping
- Increasing frequency
- Guidance
- Registration
Persuasive Design Patterns
- Loss Aversion
- Other cognitive biases
- Scarcity
- Gameplay design
- Fundamentals of rewards
- Gameplay rewards
