Alternate titles: Like, Heart.

Problem summary

The user wants to express their emotions in a simple way


At, you can express your emotion for posted content in a variety of ways: Liking, loving, Wow'ing, etc.


  • Use when you want to let users rate content without having to worry about the degrees to which they like it.
  • Use when you want to provide an easy and informal way for users to provide information about their likes and preferences.

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Let users express their immediate emotions in a simple way.

Simplify rating controls by making them binary choices of emotional consent rather than fine-grained ratings of stars or scores. Use reaction activity to discover what content might be more relevant for your users.


Eliminating the fine-grain of stars and rating scores, this makes rating things easier for users as well as interpreting them.

User Interface Design Patterns