Let the user register an account with your website so that your system can remember details about the user and in turn use them to personalize what information you display to your users.
Design flaws when adding account registration and sign-in features include:
You can make your account registration easier on your users including:
In turn for account registration, your site can provide personalized content to your users. Account registration allows for remembering details about the user; product wish lists, preferences, interests, shipping and billing addresses, VAT number for billing purposes, and more.
Benefits of letting the users register an account with your site include:
Customers do not like to identify themselves until they actually need to. They need to when he or she has decided take action – for instance to purchase a product. Until then, you do not want to block users from taking action or browsing your website. In general, you will only want to protect the pages that actually requires you to know the user’s identity. Users hate having to register an account to do something simple. Examples of too early sign-in requirements is before letting the user browse your web shop’s products or before the user can get an idea of what they will get after account registration.
What kind of site do you run? Is it really necessary to develop a relationship with your customers (or users) or is the typical behavior of your kind of customers to stay anonymous? In the latter case, you might want to consider not requiring an account registration at all – even when the user is purchasing a product.
You need to clearly state what benefits the user will get from registering an account with your website as this step is a burden for the user. One way to do this is directly to communicate the benefits in written sentences such as “Track your order”, “Change your reservation at a later time”, or “Receive our newsletter” (Yes, that actually is a benefit to some people).
Another way to communicate the benefits of registering an account is to block points of action. Examples of this are submitting a comment or content to the site.
Knowing your users is important, but wanting knowing them too well can hinder account registration. Even though your marketing department is eager to know the exact interests, phone number, or even size of yearly paycheck of your users, asking them this is not always a good idea. With spam e-mails being a common known phenomenon, the average internet user is reluctant to trust you with such data.
In case you really need certain information from the user, then tell them why you need id. A simple “In case we need to contact you, please provide a phone number” will do.
Making up a user name and thinking of a new password are big tasks for the user already. The fact that the user needs to make up their mind about these things in the first place is already annoying as it has taken away the user’s focus from the task he or she had at hand.
On the front page of yahoo.com, the same box with personalized content is shown whether you a logged in or not. It functions as a great indicator of what features the user is to expect once the user has registered an account.
Registering an account at 30boxes.com is simple. The number of information required to create an account has been kept to a minimum. Also, benefits of using the offered product is listed to the right of the form to further
At basecamp, the link to the account registration page is clearly highlighted. As the user can only see the product once logged in, a tour of screenshots is provided, along with selling points on why basecamp is so great. To minimize the hindrances to sig
Account registration at vimeo.com is as simple as it can be. Additional information can be specified by the user at a later time once logged in.