Alternate titles: Sign up wall, Sign-In Wall, User Sign-Up.
You wish to know who the active user is in order to provide personalized content or opportunities to conduct a purchase.
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Ask users to register an account in order to provide a personalized experience. Let users register an account to allow saving information with your service, provide a personalized experienced, or give access to limited resources.
Common design flaws for registration and sign-in features include:
You can make your account registration easier on your users including:
Account registration enables personalized and contextual content to be presented to authenticated users.
Account registration allows for remembering details about the user; product wish lists, preferences, interests, shipping and billing addresses, VAT number for billing purposes, and more.
Benefits of letting the users register an account with your site include:
Customers do not like to identify themselves until they actually need to. They need to when he or she has decided take action – for instance to purchase a product. Until then, you do not want to block users from taking action or browsing your website. In general, you will only want to protect the pages that actually requires you to know the user’s identity. Users hate having to register an account to do something simple. An example of premature sign-in would be forcing users to sign in before they can browse your online shop’s products. User’s want to get an idea of what is offered before they commit to creating an account, not the other way round.
What kind of site do you run? Is it really necessary to develop a relationship with your customers (or users) or is the typical behavior of your kind of customers to stay anonymous? In the latter case, you might want to consider not requiring an account registration at all – even when the user is purchasing a product.
You need to clearly state what benefits the user will get from registering an account with your website as this step is a burden for the user. One way to do this is to directly communicate the benefits in written sentences such as “Track your order”, “Change your reservation at a later time”, or “Receive our newsletter” (Yes, this actually is a benefit to some people).
Another way to communicate the benefits of registering an account is to block points of action. Examples of this are submitting a comment or content to the site.
Knowing your users is important, but wanting to know them too well can hinder account registration. Even though your marketing department is eager to know the exact interests, phone number, or even size of yearly paycheck of your users, asking them this is not always a good idea. With spam e-mails being a common known phenomenon, the average internet user is reluctant to trust you with such data.
In certain cases you may require personal information from users, to maintain trust, declare exactly why you need it. A simple “In case we need to contact you, please provide a phone number” will do.
Making up a user name and thinking of a new password are big tasks for the user already. The fact that the user needs to think and make up their mind about these things means it has taken away the user’s focus from the task he or she had at hand.
Good method, but you shouldn’t ask to much information at the moment a user is subscribing, for at that moment he probably wants to make use of a service. You can ask for more info later on. The yahoo account registration method is therefor less efficient than vimeo way of doing it.