Mini pattern

Problem summary

Adapt the offerings of a system to match individual users’ needs and abilities


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Tailor information to users individually. Content will be more persuasive if it is tailored to the individual needs, interests, personality, or usage context.


Tailored information is more effective in changing attitudes and beliefs than generic information. Make life simpler for users by showing only what is relevant to them. Tailor to individual needs, interests, personality, usage context, or other factors relevant to the individual.

Users are persuaded either through a central route, with full cognitive attention, or through a peripheral route, relying on heuristics


Cultural differences

Rilla Khaled has defined eight culturally-relevant persuasive technology strategies:

Harmony strategy

Cue social density to users, and thus subtly promote harmonious actions that support the group’s goals.

Group Opinion strategy

Provide users with the opinions of users similar to them at moments when users must make important decisions.


1 Amanda Shiga, Persuasion and Information Architecture

2 Rilla Khaled et. al., A Qualitative Study of Culture and Persuasion in a Smoking Cessation Game, Proceedings of the 3rd international conference on Persuasive Technology

3 B. J. Fogg, Persuasive Technology, 2003

User Interface Design Patterns