Alternate titles: Expression.
People seek opportunities to add a personal touch, resulting in deeper and longer engagements
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Find ways for users to express themselves. Allowing customization, posting content, commenting, following, sharing, and using emoticons are all ways that enable self-expression. Feedback mechanisms such as comments or likes can work as great rewards for efforts of self-expression.
The psychological drive to create artifacts that express identity, opinions, and affiliations is not new2. Give people a way to express themselves, tapping into the fundamental human motivational drive of self-expression.
As humans we are social beings who will always use technology to be social as a form of self-expression.
2 Grey, A., Individuality, conformity and collective identity. International Forum of
Psychoanalysis, 9–12 (1993)