Provide a feeling of closure by rewarding users at the completion of a goal
The Persuasive Patterns Card Deck is a collection of 54 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.Get your deck!
If your application is geared toward a purpose with an end goal, you can use the fact the our Need for closure drive us toward a well defined end-goal.
Optionally, you can divide a larger task into fewer sub-tasks and use the completion of each sub-task to give the user a break and/or communicate what is next.
They key is to set expectations and communicate progress in order to utilize the motivational powers of this reward. Expectations can be set and communicated in multiple dimensions:
If completing the end-goal of the application entitles to bragging rights, provide a way for users to communicate their completion. Common ways to communicate completion are:
Our need for closure and completion drives us toward action. Find ways to celebrate completion in order to motivate and engage users to take action. Divide larger tasks into sub-tasks, and reward users for completion of each. Use the opportunity to set expectations and to communicate the overall progress and what is next.