Mini pattern

Problem summary

Reminiscing about the past make us downplay costs


  • Use when you want to instill a sentimental feeling in order to let users focus on positive nostalgic memories over costs.

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When we reminisce about the past, we start favoring social connections over economic costs. Use nostalgia to promote pro-social behavior such as donating to charities, hiring volunteers for a cause, in other ways taking a social responsibility, or just getting back in touch with old friends. Nostalgia can help build long-term social relationships and foster social connectedness.

User Interface Design Patterns