Mini pattern

Problem summary

Reminiscing about the past make us downplay costs

Usage

  • Use when you want to instill a sentimental feeling in order to let users focus on positive nostalgic memories over costs.

This card is part of the Persuasive Patterns printed card deck

The Persuasive Patterns Card Deck is a collection of 54 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.

Get your deck!

Rationale

When we reminisce about the past, we start favoring social connections over economic costs. Use nostalgia to promote pro-social behavior such as donating to charities, hiring volunteers for a cause, in other ways taking a social responsibility, or just getting back in touch with old friends. Nostalgia can help build long-term social relationships and foster social connectedness.


User Interface Design Patterns