Alternate titles: Sitemap Footers.
Users need a mechanism that will enable them to quickly access specific sections of a site or application bypassing the navigational structure.
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End a page by providing relevant links to other sections of your site.
Add the same footer on all pages of a website – with the same layout in the footer on all pages. Typically, these things are included in fat footer designs:
Keep visitors on your site for longer: end one experience by starting a new one. Provide easy and natural ways for users to continue their journey. By adding a shortcut to the most frequently used pages and functions, the path can be shortened and confusion can be decreased.
The hierarchical structure of a website can at times impede the path to specific page or function of a website. By adding a shortcut to the most frequently used pages and functions, the path can be shortened: the number of clicks can be lessened and the confusion decreased.
A fat footer isn’t right for every site or for every company. Consider asking these when creating a footer:
I prefer not to refer to them as a “sitemap footer” as they are a departure from the hierarchical structure of the main navigation and often a subset of what I would normally show in a sitemap.
There are scenarios on smaller sites where the footer ends up being equivalent to the sitemap but I think there is a difference between exposing select items in the footer and the full breadth that a sitemap shoots for.