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Tip A Friend Design Pattern

Alternate titles: Tell a friend.

Problem summary

The user wants to share something of interest with a peer.

Example

Usage

  • Use when the user might want to spread the word about something on your site, but find it difficult to shorten
  • Use when the user might think something on your site is interesting for other people.
  • Use when you want users to share content on your website.

More examples

See all 4 example screenshots

Solution

Add a link with a similar text to “Tip a friend”, “Send this to a friend”, “Share this with a friend”, that leads to a form to be filled out with the user’s data as well as a private message. The result of the form could be a mail sent out to the user’s friend with a condensed formed version of the content or simply a link to the original content.

Rationale

The Tip A Friend pattern is a function that facilitates the user’s need to easily spread the word about content. It can be useful if the information of interest is formatted in a way, that makes it hard to copy-paste into an understandable mail. The website can then help format the mail by setting up the info in a nice and readable format.

The usefulness of this pattern when just letting the user send a blank mail with a link to the content in question, can be debated. The users need for this kind of functionality is often not justified.

This article has been commented 8 times.

More examples of the Tip A Friend pattern See all 4 example screenshots

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See all 4 example screenshots

User Interface Design Patterns

Getting input
Navigation
Dealing with data
Social
Miscellaneous
Onboarding

Persuasive Design Patterns

Cognition
Game mechanics
Perception and memory
Feedback
Social

8 comments

  • B313e6bc69128191b91d4e8c2a8953e3

    andy on Feb 03, 2008
    Remove Edit

    I never use these because of the risk of the website harvesting my friends’ email addresses. It is therefore a broken pattern.

  • 43fb6610d0f28879db584f8c65934156

    Jasper Kennis on Mar 20, 2008
    Remove Edit

    Not only that, I don’t know anyone who will thank me for delivering him some extra spam. If I dó find something thats só intresting I want to inform someone, I’ll just send a mail with the url, I never use a “send a friend” link.

  • B5760e12089ca3f87e8deb010bcb41d5

    Holger Dieterich on Mar 26, 2008
    Remove Edit

    As a website owner, keep in mind that this function could be misused by bots to automatically send spam to any e-mail address in the world right from your server.

    Discourage spammers by omitting the “optional message” field.

  • 4d8aa6b93aff9b640a191f62304eb5e8

    scornflakes on Apr 04, 2008
    Remove Edit

    I think, we can gladly abandon the “e-mail-this” approach for most applications, because of the spam problems and the ¿fact? that nearly nobody ever uses it. The IM/social network this option should stay and be developed, though. Consider that the Digg this button is just the e-mail this button evolved.

  • D54eeca3ef6cee33c08845607ae3c1ee

    Bazooka on Mar 07, 2009
    Remove Edit

    Bottom line:
    A little convenient for user but very dangerous for the recipient.

  • 8d1ac2ec7c4c611910c83c2e69999b3f

    april on Oct 22, 2009
    Remove Edit

    noTHING

  • Eece04af927896b9c3c139586f00dd17

    Jessica Lake on Jun 16, 2011
    Remove Edit

    I’m torn when it comes to this. I use it to share relevant info and articles with from friends but it’s only from REPUTABLE sites. I get a ton of spam as it is and I know part of it is due to my friends returning the favor with less reputable sites. Its a blessing and a curse. :-)

  • 87130f00ac463ee795e9c87d893bbfb2

    Mong on Oct 05, 2011
    Remove Edit

    Does this old generation TAF still work? I go with the view that it attracts more spam then good. :)

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