The user needs guidance in finding editorial content of interest, which hierarchical navigation alone does not accomplish.
An article lists is a great means of communicating for inspiration. It allows the user to quickly scan a list of articles that appeal or interest them.
When designing a good article list, there are several things you should take into consideration. Consider these design tips wisely, as overdoing them may trap you into committing some of the common design mistakes listed later in this pattern.
The main purpose of the article list is to lure users to click on a story – so let them find one that they find interesting! One of your proudest objectives as a designer should be to get out of the way and let the user perform his or her task. The interface you design should afford scanning.
Too many ornaments and other unnecessary design elements hinder scanning. They have no other purpose than showing off.
Pagination is overrated for two reasons:
Long lists are not bad – as long as you can scan it easily and without effort.
Category labels set the scene for what the user can expect. They communicate what the title of the article sometimes can’t which helps set the context of the title.
An article with the title “Chanel goes crazy” can have several different meanings. If the article is about Chanel’s last economic quarter, the title possibly conveys a rising crisis for the company, however if the article is about Chanel’s new designer collection, the meaning of the title is totally different.
In this way, the category label help set the user’s expectations for what is to be found behind the link. By labelling the story with either “Fashion” or “Financial news”, the correct meaning of the title is set in stone.
In the example below, the category label “Movies” let us know that the interview with “Alexander Olch” is about his new movie and the category label “Literature” lets us know that the picture with roller-skates is not actually about the rollerskating sport.
On news sites, there are often many articles about a single subject. News is published in fragments as it comes in. To accommodate for this, many news sites not only display the main article on the front page, but also list related article to the subject in the near vicinity (most often below).
There are many aspects of a story which different people find interesting. If the main story will not catch the attention of a specific reader, there is a good chance another article on the same subject will.
Also, the list of articles on the same subject works as a great starting point for exploring the full story, and thus provides a good opportunity to increase the pages per visit.
If an article is well commented, we we are lead to believe that it must be a more interesting read than articles with less comments. This effect is called social proof. We judge the popularity of something by the actions of others.
If you have a high comment activity on your site, listing comment count can help people stick around: “this must be an interesting site as people keep on commenting”. If your site has little or no comments on articles, you will communicate the opposite by showing comment count on article lists.
Everything is about the context. Always! Consider what kind of articles you are presenting. The author is relevant to an article teaser if it is opinionated – just like comment count is relevant to an article teaser if there are lots of them.
If you want to attract attention to articles you believe will interest a lot of people, or that you put a lot of work into (the first is way more important), it can be a good idea to find a way to highlight the article.
One kind of highlighting is with an attached label in bright colors, another is changing the background color of the article list item. A third option is to find a prominent position for the article: e.g. at the top of the list with a larger thumbnail image.
Remember to call out for action! Much has been said about the old-school “click here” call out, but whoever used it was on to half of the truth. The bad thing about “click here” is that it does not set expectations: “what is going to happen when I click on it?”. The good thing about “click here” is that it tells people what they should do. It calls out for action and does not require the user to think.
To get the call out right, you need to set expectations. If the user is taken to watch a video, then have a link saying “watch the video”. If you print out the first paragraph of text, then have a link that says “read more”.
You can also include call-outs in parts of the teaser other than just the text link. On video teasers a “play” icon placed over a thumbnail picture work great.
The visual hierarchy between the elements of an article teaser is important. For scanning purposes, the shorter heading affords better scanning than the subheading does. When the visible difference between the header and the subheader is too little, the user has to spend unnecessary energy on decoding which is which.
Make sure that the user can click on any part of the article teaser to go to the article itself: title, image, description, comment count, and call out. People are used to being able to click anywhere to go where they want.
If your site does not have much comment activity, you will communicate that you have a boring site with unengaged users if you list the comment count for a bunch of articles with no comments.
For an article list to work, you must provide a series of information for it to be useful. As always, everything depends on the context. If your articles are opinionated and more editorial than they are a news story, then the author is an important part. If you have different types of content on your site (news stories, quizzes, battles, etc.), then you would want to label your articles accordingly so that you set expectations.
Regardless of the context, there seems to be some details that are always important:
A series of details that are common, but are not present in all lists.
On a website delivering editorial content, the article teaser is one of the most important design elements besides the design of the article itself. The article teaser is part of an article list, and its main purpose to lure visitors to keep on browsing.
The most pure form of article lists is seen on magazine and news websites, but the convention is also relevant to all other sites trying to tease another click out of the visitor.
It should be no surprise that you should put yourself in the shoes of the user. An article that will get many hits or become publicly popular with your audience is not necessarily the one you spend the most time on, or the one that you find interesting. Constantly evaluate an article’s value from the reader’s perspective when deciding to highlight it or not.
Put yourself in the users’ shoes when you decide on what data you want to present to them. Do you want to have different kinds of article list items – for instance one for galleries, one for blog posts, one for events, and one feature articles? It might make sense. Think about how you can make it easier for the user and stop forcing the user to think like you.