Mini pattern
We are more likely to make a decision when there are fewer options to choose from
The Persuasive Patterns Card Deck is a collection of 54 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.
Get your deck!How many choices do you offer? Can this be reduced? Every time you make it easier for users to think, they are more likely to make a decision.
Simplify decision paths and present the more complex choices first.
