The user need to know details about a product in order to make a purchase decision or satisfy a need for support.
Present a given product and group related information into chunks. Optionally provide links to other relevant products.
Product pages usually have the following four design elements:
Furthermore, the following elements are used when they make sense:
Converting interested visitors into paying customers is your biggest aim. Design your product pages with the purpose of persuading users to buy one or more of the products you are selling.
There are several factors you can tweak to increase conversion. The following are techniques and patterns observed in use:
@VinnieFM: There is a considerable difference between just a “page” and a “product page”. A “page” can be anything, whereas a product page always has one distinct purpose of selling its product.
The “Product page” pattern sums up how the recurring task of designing a product page is commonly solved. There are important design considerations that a web designer new to product page design will often miss out on.