Mini pattern

Problem summary

People repay in kind


  • Use when revenge can be encouraged to enforce positive and playful play; to beat friends in games or challenges.
  • Do not use when the act of revenge will end in a combative feud where only one winner remains with a joyful memory

This card is part of the Persuasive Patterns printed card deck

The Persuasive Patterns Card Deck is a collection of 60 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.

Get your deck!


If we feel we have been treated unfairly, we have an urge to want everyone else to know what that person did to us. Loss Aversion plays into this, as we perceive the value of a loss much greater than we do with gains and thus reciprocate more with anger than with joy.

User Interface Design Patterns