Alternate titles: Permission Wall, Sign-Up Wall.
The user needs to pay to get access to a restricted area on a website.
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Restrict access to users who have paid.
There are a variety of Paywall strategies found in use today. vary. Some strategies close block all content until payment is made, some lure you in with bait and asks for money after viewing an amount of articles, other websites cherry pick content that’s not free for all. Below is an overview of the main variations.
Most paywalls include a monetary exchange, however there are several ways a user can pay to get behind a paywall:
Paywalls are used as an alternative income source for online media websites, where banner advertising has been the tradition. As users move their habits from print to online, media companies find it harder to base their business on advertising revenue only. Paywalls has been widely introduced to make up for the lost revenue.